Fucked Up On Cough Syrup, But Still Going Strong…Where Is The Persuasion Lesson Here?
Dear MindFrame Persuasion(R) Student,
As I type this sentence, I’m quite fucked up on Tylenol Cold Plus, Mucinex, and a couple of other things that I can’t seem to remember.
In short, a cold with the manners of a paper-cut and the tenacity of Wolverine has lodged itself in my nasal cavities, throat and lungs, and doesn’t seeem to want to leave without a fight.
But as they say in Hollwyood, “the show must go on”. And as it is said, “Time waits for no man”. “A watched pot never boils”.
Now just in case you think I’m ranting here, or senselessly expostulating to fill in space, I’m actually demonstrating some smart persuasion points and strategies(and these are just a small piece of what you get when you attend the MindFramePersuasion live event, June 26, 27, and 28 in Los Angeles.
Here they are:
1. If you can’t fix it, feature it. My mentor Gary Halbert made this very clear to me, long ago. If there is some big problem or flaw, bring it up first and build a story around it.
2. Tell stories and personalize, with detail that is vivid. You see, I didn’t just say I was sick. I talked about being “fucked up on cough syrup”. I gave details to the point where you could probably visualize what I was describing and imagine me, sitting here, taking the occasional swig of vile medicine, pausing only to briefly wipe my drooling maw as I returned to the job of educating you.
(Note: one of the top skills you MUST learn to be a master persuader is when to be vague and when to use detail/be specific. If you know when to do these things, and how to fractionate back and forth between them, you will enter a world of persuasive power that would make a Jedi cringe with envy).
3. Use metaphors that stick in the mind and create gigantesque imagery. “Personality of a paper-cut” “Tenacity of Wolverine”. These sure speak loudly and have more of an over all “neurological impact” than saying, “unpleasant” in the first case or “tough and persistent” in the second.
I’ve found these kind of strong metaphors have a sort of neurological “echo” effect. They stick around in the mind long after the rest of the words have vanished. You might even postulate that metaphors like these are “strange attractors” that organize much larger parts of the chaotic system to order themselves around the metaphors and serve them.
Or maybe that’s the last swig of Tylenol kicking in.
Did You See How I Just Returned To The “Sick” Story Again Using Tylenol(A Familiar Product) As The Anchor/Pivot Point?
You see, I have to demonstrate what I teach as I teach it. That’s what one of my great mentors, Richard Bandler, always did and stil does to this day.
So you might notice how I’ve been fractionating you throughout this post by going back and forth between my own personal “I’m sick” story and the teaching lessons. And I use the image of the Tylenol(which is known to virtually everyone) as the pivot/anchor point in the story, since that image is already strongly hammered into the mind of virtually every reader by millions of advertisements.
You could call this “Hijacking Billion Dollar Ad Budgets And Brands And Legally Never Paying A Cent”-yet another topic I’ll teach at the event.
Ok. I think that is enough for now. But if I’m this good a teacher(as should be clear) all fucked up on Tylenol and Mucinex, then coming to the conclusion that you MUST have me as your teacher at the live event, June 26, 27, 28 is just too damn easy.
How easy is it to come to that conclusion that you must be ready to enroll when we open the shopping cart next Monday, May 4?
It’s so damn easy…
A CAVEMAN COULD DO IT!
Piece, peace and May The Persuasion Force(ha ha ha) Be With You
RJ
P.S. Really, this is fun. I honestly don’t know which I love more: fucking or teaching. If only I could figure out a way to do both.