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Dear MindFrame Persuasion(R) Student,
As I type this sentence, I’m quite fucked up on Tylenol Cold Plus, Mucinex, and a couple of other things that I can’t seem to remember.
In short, a cold with the manners of a paper-cut and the tenacity of Wolverine has lodged itself in my nasal cavities, throat and lungs, and doesn’t seeem to want to leave without a fight.
But as they say in Hollwyood, “the show must go on”. And as it is said, “Time waits for no man”. “A watched pot never boils”.
Now just in case you think I’m ranting here, or senselessly expostulating to fill in space, I’m actually demonstrating some smart persuasion points and strategies(and these are just a small piece of what you get when you attend the MindFramePersuasion live event, June 26, 27, and 28 in Los Angeles.
Here they are:
1. If you can’t fix it, feature it. My mentor Gary Halbert made this very clear to me, long ago. If there is some big problem or flaw, bring it up first and build a story around it.
2. Tell stories and personalize, with detail that is vivid. You see, I didn’t just say I was sick. I talked about being “fucked up on cough syrup”. I gave details to the point where you could probably visualize what I was describing and imagine me, sitting here, taking the occasional swig of vile medicine, pausing only to briefly wipe my drooling maw as I returned to the job of educating you.
(Note: one of the top skills you MUST learn to be a master persuader is when to be vague and when to use detail/be specific. If you know when to do these things, and how to fractionate back and forth between them, you will enter a world of persuasive power that would make a Jedi cringe with envy).
3. Use metaphors that stick in the mind and create gigantesque imagery. “Personality of a paper-cut” “Tenacity of Wolverine”. These sure speak loudly and have more of an over all “neurological impact” than saying, “unpleasant” in the first case or “tough and persistent” in the second.
I’ve found these kind of strong metaphors have a sort of neurological “echo” effect. They stick around in the mind long after the rest of the words have vanished. You might even postulate that metaphors like these are “strange attractors” that organize much larger parts of the chaotic system to order themselves around the metaphors and serve them.
Or maybe that’s the last swig of Tylenol kicking in.
Did You See How I Just Returned To The “Sick” Story Again Using Tylenol(A Familiar Product) As The Anchor/Pivot Point?
You see, I have to demonstrate what I teach as I teach it. That’s what one of my great mentors, Richard Bandler, always did and stil does to this day.
So you might notice how I’ve been fractionating you throughout this post by going back and forth between my own personal “I’m sick” story and the teaching lessons. And I use the image of the Tylenol(which is known to virtually everyone) as the pivot/anchor point in the story, since that image is already strongly hammered into the mind of virtually every reader by millions of advertisements.
You could call this “Hijacking Billion Dollar Ad Budgets And Brands And Legally Never Paying A Cent”-yet another topic I’ll teach at the event.
Ok. I think that is enough for now. But if I’m this good a teacher(as should be clear) all fucked up on Tylenol and Mucinex, then coming to the conclusion that you MUST have me as your teacher at the live event, June 26, 27, 28 is just too damn easy.
How easy is it to come to that conclusion that you must be ready to enroll when we open the shopping cart next Monday, May 4?
It’s so damn easy…
A CAVEMAN COULD DO IT!
Piece, peace and May The Persuasion Force(ha ha ha) Be With You
RJ
P.S. Really, this is fun. I honestly don’t know which I love more: fucking or teaching. If only I could figure out a way to do both.
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Dear MindFrame Persuaders,
Yesterday, I talked about my challenge in teaching the first evening of the MindFrame Persuasion Seminar.
I pointed out that I wanted to do a “general principles/theory” evening that revealed wicked-make that SICK-stuff I know about powerfully persuading and influencing in every walk of life.
I pointed out that I wanted to make the seminar 80% hands-on “workshop” where I bring people up on stage and custom-design/tweak/write their web page, space ad, jury summation, sales presentation, etc.
Just so you know, I want to do it this way because:
1. I teach better when I interact with people and you see the principles in action with real live examples.
2. It is more fun this way
3. It will make for a hell of a lot more useful recorded product if I choose to go that route late.
So here is what I have in mind to solve this problem of wanting to take as many people as possible to learn the principles, but only being able to take a few to do the “workshop bit”
I’ve Decided On Two Different Levels Of Participation
Here is what I’ve come up with.
First I want to offer “general admission” to all three days for anyone, for just $595. You’ll get to ask questions, attend the full time, learning every scrap of knowledge and “trickeration” that I’ve amassed over 20 years in this field. You’ll get all notes and handouts to keep.
I will take up to 75 people at this level-the most a room can reasonably hold.
But then, for 10 people only who really want to go for it, and have me laser-focus my genius and experience on their persuasion/sales/marketing situation, I am going to offer…
Workshop Level Admission
Now look: please note before we go any further together: I am only going to permit 10 people to grab this opporutnity to have me personally work with them because that is the maximum I can take and insure a quality hour “hot seat” for each person.
You read that right: WLA folks get general admisison, plus a guaranteed one hour of me working on their persuasion/sales/marketing situation, live, on stage.
In addition to that, the WLA folks will get:
1. The complete DVD/CD set of the event, within 30 days of the event concluding.
2. Four weeks of follow up office hours. Each Saturday, after the event, I’ll hold a 3 hour office day. You’ll get my personal cell phone to call for 90 minutes, and then you get 90 minutes on my encrypted, super-secure, live video to video conferencing system.
(Listen: if you can’t at least triple your income with me doing so much of the initial heavy-lifting, plus holding your hand for 4 weeks, you are brain dead. Or deliberately self-defeating).
So what do you think, guys? I’m not sure just what the investment should be for this level. How much do you think you could improve your bottom line with me bringing all of my ability to bear to write your sales letter, web-page, promotion, jury summation etc and then have me guide you with corrections and additions for 4 weeks in a row?
Shit-if I were offered this, I’d get a new credit card just to pay for it.
But let me know: what do YOU think WLA would be worth? First, in terms of how much it could improve your bottom line.
And second, how much you would think would be a fair price to charge for it.
Peace, piece and persuade pervasively,
RJ
P.S. Tomorrow I will talk about the jaw-droppping early sign up bonuses that the first 30 people who enroll at any level will get.
P.P.S. Did you notice what I just did? One of the things I’ll be teaching is using what I call Max Impact Adjectives. Don’t laugh this off just yet; MIA can insure that your reader’s attention doesn’t go Missing In Action. And you can use this in print, but in spoken word, you have to use something else. You’ll have to come to the event to find out what that is!
P.P.P.S. I’m really looking forward to teaching how to use commands and suggestions in print. It is a totally different art form than using them in person, believe me. If you try the “in person” form in print, you’ll get your head handed to you. If you try the “print form” in person, you’ll lose impact.
